watches and style to the max
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Baselworld

Documenting my visit to Basel World 2018. I am scheduled to meet with over 15 brands and will be at various parties and meeting fellow watch enthusiasts. Visit often for latest news.

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Hublot loves football party

  • Congress Center 10 Messeplatz Basel, BS, 4058 Switzerland (map)

As they do each year, Hublot started Baselworld 2018 with a "love" party. Since 2018 is a World Cup year it was fitting that the party focused on football (or as they say in the US: soccer).

Hublot has many brand ambassadors. Like this strategy or not, this means they also have deep relationships with various prominent figures and in this case legendary football players and athletes. They all also proudly wear Hublot watches.

For this year's event they decided to build a small football field inside the Congress Center and invite some of the legends to play a brief yet entertaining game of 15 minutes halves.

The star attraction was none other than 1986 World Cup winner Diego Armando Maradona. Some of the other legends joining "Diegito" were Roberto Carlos (Brazil), Marcel Dessailly (France), Hernan Crespo (Argentina), and Patrick Kluivert (The Netherlands) to name a few.

Opposing Diego's team was another team of star players but this time led by the fastest man on the planet and long time Hublot brand ambassador: Usain Bolt. And to make things even more fun, Hublot got the "special one", José Mourinho, to come and "coach".

Hublot's main announcement was its continued support and love for football as well as a new digital connected watch that referees, during the World Cup in Russia, will wear on their wrists to keep track of time during the matches.

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I am meeting with Hublot this weekend and will update this post with photos of the watch when I get to see it up close.

Later Event: March 22
Vianney Halter novelties first look